who we are

We are a small, independent web design and communications firm based in Rockville, MD. We help small businesses and non-profits create their brand identity and deliver their message with great design and WordPress websites. We serve clients throughout the Washington DC-Maryland-Virginia (DMV) area and across the United States.

LPS Web Design was founded by Lisa Petrovich Smith, combines her design vision, strategic consulting background and project managemet skills to help small businesses meet their marketing communications challenges.

Lisa has assembled a team of independent designers and developers, and developed strategic partnerships with marketing communications professionals and technology service-providers to provide a full range of services.

how we work

Our Approach

Our Approach

Simple, Strategic Solutions
Lisa Petrovich Smith

Lisa Petrovich Smith

Owner and Creative Director
Our Process

Our Process

Collaborate, Design, Deliver
LPS Web Design Team

LPS Web Design Team

Designers & Developers

our services

At LPS Web and Design, we help your small business or nonprofit grow. We can help you create your brand identity, develop your digital communications strategy and build a powerful and effective website to attract your ideal clients.

Website Design & Development

Your focus is your customers. Our focus is on delivering an affordable, easy-to-use, attractive website so you can reach your customers. We offer:

  • WordPress website design and implementation
  • Modern, responsive theme design
  • Content planning and strategy
  • User training and support
  • Refresh or upgrade existing website.

Graphic Design & Branding

Your website is only one tool in your marketing arsenal. Our design team can help you create a beautiful, integrated brand strategy and marketing materials for both print and digital campaigns.

  • Branding & Marketing Strategy
  • Logo Design
  • Campaign and Advertising Materials
  • Rack Cards, Brochures, Flyers
  • Electronic or Print Newsletters.

Content Strategy & SEO

An integrated content strategy ensures your website delivers results – whether you are looking to boost website traffic, establish your brand credibility, or get found in local search.

  • Content writing and editing
  • Newsletter and blog writing
  • Search Engine Optimization (SEO) strategy and support
  • Audience engagement
  • Landing pages.

Social Media & Digital Marketing

Confused about social media? Not sure whether Facebook, Twitter, Pinterest or something else is right for your brand? Let us help.

  • Social Media Strategy
  • Banner design and visual content creation
  • Facebook and Twitter ads / boosted posts
  • Goals, Metrics, and Measurement
  • Social Media Training.

Cups of Coffee
Napkin Sketches
Projects Delivered
Favorite Fonts

from the blog

Crafting Compelling Calls to Action

What are Calls to Action and Why Does Your Website Need Them?

Have you ever signed up for a newsletter on a website or downloaded a document you ended up never reading?

Well, you probably encountered an effective call to action or CTA for short.

While CTAs are ubiquitous on the web, not all of them are effective. Many small business websites lack a clear call to action, while others shout at you with competing offers.

Read More

The First Glance of Your Website Is Its Defining Moment

Critical Elements of Website Design: Part I

Online visitors can detect poor website design within seconds. If your website shows them all the wrong signals, they’ll click the back button before you know it.

Visitors need confirmation within moments that they are on a legitimate, appealing site that offers them a service they’d be interested in. If they don’t get these signals, then they could lose patience quickly as they browse. Many will close the tab or hit “back” before they even get to this point.

Read More
Scarlet Bird representing entrepreneur's ecosystem

Why I Hate the Term “Solopreneur”

My mother always told me, “HATE is a very strong word.” Perhaps. But I can’t help it – the word “solopreneur” elicits a visceral cringe and upturned lip whenever I hear creative entrepreneurs and small business owners use it. Right up there with “mompreneur” and “work wife,” but I digress.

Fair warning, this post is going to be a bit of a righteous rant. Some of you will nod in solidarity; others will disagree. “Buu..but..what about..?” Let’s explore.

Read More

- March 16, 2020, 10:54 pm

RT @EricaJoy: what we are all experiencing now is not normal remote working. we are in a pandemic. many have children at home. we are in a…
h J R

- March 16, 2020, 10:53 pm

RT @BekahHW: This morning I learned that I no longer have a job, so I'm looking for new opportunities. I'm currently looking for a remote…
h J R

- March 3, 2020, 1:22 am

RT @untalraul__: @allisongrayce This seems interesting in general, not only for design, but for software building, and management of softwa…
h J R

- March 3, 2020, 1:21 am

RT @allisongrayce: Startups are indifferent to process, not loyal to a solution, if it solves the problem. In-house has a product that ans…
h J R


Our clients trust LPS Web Design to listen to their needs, create great work, and deliver modern, responsive websites and strategic communications solutions to help them achieve their business goals. Read what some of our long-term clients have to say.


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