What are Calls to Action and Why Does Your Website Need Them?
Have you ever signed up for a newsletter on a website or downloaded a document you ended up never reading?
Well, you probably encountered an effective call to action or CTA for short.
While CTAs are ubiquitous on the web, not all of them are effective. Many small business websites lack a clear call to action, while others shout at you with competing offers.
Critical Elements of Website Design: Part I
Online visitors can detect poor website design within seconds. If your website shows them all the wrong signals, they’ll click the back button before you know it.
Visitors need confirmation within moments that they are on a legitimate, appealing site that offers them a service they’d be interested in. If they don’t get these signals, then they could lose patience quickly as they browse. Many will close the tab or hit “back” before they even get to this point.
My mother always told me, “HATE is a very strong word.” Perhaps. But I can’t help it – the word “solopreneur” elicits a visceral cringe and upturned lip whenever I hear creative entrepreneurs and small business owners use it. Right up there with “mompreneur” and “work wife,” but I digress.
Fair warning, this post is going to be a bit of a righteous rant. Some of you will nod in solidarity; others will disagree. “Buu..but..what about..?” Let’s explore.