who we are

We are a small, independent web design and communications firm based in Rockville, MD. We design and build websites for small businesses and non-profits. We also provide brand strategy, graphic design, and marketing communications services. We serve clients throughout the Washington DC-Maryland-Virginia (DMV) area and across the United States.

We primarily use WordPress – an open-source web development and content management platform – to provide elegant, cost-effective websites. With WordPress, we can create a modern, mobile-responsive website that is both beautiful and easy to update, while allowing flexibility as your business grows. We design and build to meet your business goals and we can help you develop a branding strategy and marketing communications to deliver results.

LPS Web Design was founded by Lisa Petrovich Smith, who became a freelance graphic and web designer after a career in information technology (IT) consulting. Lisa realized that her project management and strategic communications background combined with graphic and web design skills could help small businesses meet many of their marketing communications challenges.

Lisa has assembled a team of independent designers and developers, and developed strategic partnerships with marketing communications professionals, photographers, information technology service-providers and others to offer a full range of services to our clients. In addition to web design, we provide graphic and print design, strategy, content management, social media, branding and marketing consulting services. We work virtually with clients across the US, particularly in New Orleans and St. Louis, and partner with local firms to ensure your business and non-profits’ needs are met.

how we work

Our Approach

Our Approach

Simple, Strategic Solutions
Lisa Petrovich Smith

Lisa Petrovich Smith

Owner and Creative Director
Our Process

Our Process

Collaborate, Design, Deliver
LPS Web Design Team

LPS Web Design Team

Designers & Developers

our services

We design and build websites for small businesses and non-profit organizations. We specialize in the WordPress platform which provides an easy to update, flexible solution that can grow with your business.

At LPS Web Design, we start with understanding your business needs. We work with you to develop an effective and affordable website, digital and print marketing strategy to meet your goals. We help clients at all stages –from planning and design through development and implementation –to ongoing support and maintenance of your website. We can help you define your audience and website goals, create content to attract the right visitors, describe your brand value clearly and concisely, and write search-engine and visitor-friendly website copy. We can also provide graphic design, print design and branding expertise to support your communications needs.

Website Design & Development

Your focus is your customers. Our focus is on delivering an affordable, easy-to-use, attractive website so you can reach your customers. We use WordPress, a leading content management system (CMS), so you can get your website up quickly and without hassle.

We design and build clean, modern and effective websites. We can help your small business launch a website from scratch or bring your outdated site up to modern, mobile web standards.

Graphic Design, Branding and Marketing

Your website is only one tool in your marketing arsenal. Our design team can help you create a beautiful, integrated, effective branding strategy and marketing materials for both print and digital.

We can help you create:

  • Branding & Marketing Strategy
  • Logo Design
  • Campaign and Advertising Materials
  • Rack Cards, Brochures, Flyers
  • Electronic or Print Newsletters.

Communications & Content Strategy

We work with you to develop your overall strategy, to ensure your website and communications deliver results – whether you are looking to boost website traffic, establish your brand credibility, or get found in local search.

We can help you define your audience and website goals, create clear and engaging content, write and edit for web visitors and search engines/SEO, develop your blog and e-newsletter, and show you how to implement a simple, sustainable solution. We will help you target your audience and measure your success.

Social Media & Digital Marketing

Confused about social media? Not sure whether Facebook, Twitter, Pinterest or something else is right for your brand? Let us help.

We work with you to establish achievable goals and implement a strategic social media presence. We can help you build your Facebook and LinkedIn pages, curate a Twitter, Pinterest or Instagram feed, develop an E-Newsletter, and create engaging visuals and content. We can recommend best times to post, identify key social media metrics, and integrate social media with your website and blog.

Cups of Coffee
Napkin Sketches
Projects Delivered
Favorite Fonts

from the blog

Scarlet Bird representing entrepreneur's ecosystem

Why I Hate the Term “Solopreneur”

My mother always told me, “HATE is a very strong word.” Perhaps. But I can’t help it – the word “solopreneur” elicits a visceral cringe and upturned lip whenever I hear creative entrepreneurs and small business owners use it. Right up there with “mompreneur” and “work wife,” but I digress.

Fair warning, this post is going to be a bit of a righteous rant. Some of you will nod in solidarity; others will disagree. “Buu..but..what about..?” Let’s explore.

Read More
Red Car steering

What You Need to Know Before You Start a Website Project

You want a new website – great! Your website is like your wardrobe, and needs to be refreshed and updated at intervals so you can present your best face to world. But before you whip out your credit card for your shiny new togs, you need to take a step back and make sure that you’re prepared for the process.

Website Project Planning Checklist

Below are ten things that you need to know before you start a website project to make sure that you get the site you need smoothly and painlessly.

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Website Design Trends for 2017

Welcome to 2017! Currently websites, like calendars, are in the process of changing to reflect the new year. New trends, new colors and new technologies abound, and to help you navigate the changes we’ve compiled a list of the five biggest trends that will dominate the ‘net in the new year.

1. More and Brighter Colors

Websites have been getting monotone in recent years, playing up a sophisticated, tech-y vibe with muted colors. Not so for 2017 – colors are back with a vengeance, with an emphasis on duotone imagery and graphics.

Read More

- May 28, 2017, 1:08 am

RT @sacca: It's easy to get caught up in the bullshit of our industry. Then we're reminded that family, friends, helping each other are ev…
h J R

- May 27, 2017, 7:18 pm

4 things you should not say to a woman in business (and why) via @YourStoryCo https://t.co/3fx2xXr4Pz https://t.co/ACS2cY8Jdv
h J R


Our clients trust LPS Web Design to listen to their needs, create great work, and deliver modern, responsive websites and strategic communications solutions to help them achieve their business goals. Read what some of our long-term clients have to say.


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