WordPress is fantastic for small business owners. It helps you put up websites in the fastest time possible, allows you to manage your content and updates all by yourself, and has an ever-growing community, and it’s easy to use.
None of those DIY website builders can really beat the sheer power of WordPress. Period.
Getting a WordPress website designed is now just a few clicks away with a parallel rise in the humongous pool of talented designers.
That’s where the kicker is and with years of WordPress development under my belt, I’ll say this: You don’t need a WordPress website; you need a sales machine. You need a profitable investment, and a way to grow your business and shape up your brand.
Since you’ve read so far, and you are still with me here, here are at least nine fantastic, business changing tools that play well with WordPress:
Shopify has, for long now, been the best solution out there for pure eCommerce stores. It provides an eCommerce entrepreneur with just the right amount of push, right under the hood. With Shopify, the focus is on thinking about what to sell.
Everything else is easy: Setting up your store, plugging into a payment gateway of your choice, using many of the apps from the Shopify App store, use the extensive Shopify POS capabilities, or even use just the Shopify button (on a lite plan of $9 per month)
Shopify had everything you ever needed, except any kind of integration with WordPress. Until March (2016), Shopify was a distinct eco-system and ran on its own. Today, Shopify lets you use your WordPress website — the way it is — while letting you tap into the power of Shopify (with everything it has to provide)
In short, the queen of CMS just married the king of eCommerce.
A typical business owner manages multiple systems to get things going: a bunch of campaigns (including full-blown content marketing strategies), a CRM system, a payment gateway, an order and/or inventory management system, a CMS (for publishing content), analytics, invoicing, accounting, and more.
It’s complicated, unyielding, and chaotic, the way it’s all setup. There’s a better way to run your business with OntraPort – marketing automation solution that provides you with a platform to publish, sell, market, and track everything. It allows you to automate lead nurturing, lead scoring, follow-ups, and customize your marketing and lead generation workflow.
Guess what? It also works with WordPress.
Nothing happens for your business unless leads come in. The best way to capture and get leads is with a landing page (a couple of pages for each campaign, actually). Campaigns have a sense of urgency and you’d need these landing pages developed rapidly, with multiple versions.
Developing landing pages on WordPress is certainly an option but Unbounce has a better way to build out as many landing pages as you need, and much faster than any developer can.
Unbounce launched a WordPress plugin last year and now it’s easier than ever to connect Unbounce landing pages with your WordPress website.
Adroll & Perfect Audience
Consider this: you spend cash on advertising or efforts on organic marketing. You manage to get relevant traffic, and then your visitors come over, check out your website, and “leave”. More than 98% of website visitors leave “any page” within seconds, and without doing much on your pages.
That’s shocking. It hurts.
That’s where retargeting comes in to help. By carefully grafting audience segments and managing audiences, you can push your advertising dollars specifically to people who’ve visited your web pages & landing pages before. The reason why retargeting works like a charm is because only the visitors who’ve seen your brand or business will see your ads again which makes you familiar to them.
If you do it right, your prospects will also begin to trust you and will buy from you. Adroll and Perfect Audience are two powerful tools to help you launch your Retargeting campaigns by integrating right into the heart of your WordPress backend.
It’s one thing for visitors to arrive on your website, and it’s totally something else to “engage” these visitors. Every instance of engagement is like a seed you plant drawing your visitors or prospects closer to a sale. Agreed that there are multiple channels and multiple points of touch before your prospects buy. There’s also an element of “latency” by the time prospects actually whip out that wallet.
Engagement, for those reasons alone, are important. But how do you do it? Say hello to Web Engage – a tool that allows you to engage, capture leads, and also manage multiple channels.
Although Web Engage integrates with almost any platform you could be using for your website, it integrates easily with WordPress with nothing more than a plugin.
Which of these super tools are you using for your WordPress website? How do you run your business? I’d be glad to hear from you.