Happy New Year! As the year begins, you’re probably planning how to reach a wider audience, attract more clients, and grow your business in the new year.
Your website is the place to start.
As you set your business goals for 2017, consider these seven reasons for giving your website a makeover:
1. It’s outdated
Is your website stuck in 2006? Or worse, 1999? Website trends change and develop over time. What looked good five years ago immediately brands you as dated and out-of-touch today.
Website trends are also more than a site’s appearance. For instance, if your site isn’t mobile-friendly, you’re seriously out of luck – Google confirmed in 2015 that more internet searches occur over mobile devices than desktops. An outdated website is more than an eyesore. It can be costing you in terms of searchability, reach and new clients.
2. It doesn’t reflect your business
Has your business stayed completely the same since the last time you updated your website? I didn’t think so. If your business has grown or become more specialized, then your content, design or both won’t reflect where you are now. And a website that doesn’t accurately reflect your business can’t and won’t attract your ideal clients.
3. You don’t treat it as a marketing tool
A good website has a purpose and a structure that integrates with your overall marketing plan. What it shouldn’t be is just a place to dump all of your information.
If your content and messaging aren’t clear, your calls to action are hidden, and your social media isn’t linked to your site, you’re confusing your audience and wasting opportunities. Your site isn’t a marketing tool that generates leads; it’s just a jumbled piece of internet real estate. Not every visitor nor even most will “buy now”, particularly if you’re selling services. But, your site should make it clear what the next action is and make it easy for them to connect with your or engage your services.
4. It isn’t user-friendly
When it comes to your website, user-friendliness is the name of the game. If your site doesn’t have clear navigation, isn’t intuitive, and things aren’t where people expect them to be, visitors won’t stay. Your bounce rate will shoot up, your lead generation will drop, and your website won’t do its job.
An additional element of user-friendliness is how quickly your site loads. If it loads quickly, good – you’ll have a chance to get people to your site. If it loads too slowly, people will navigate away before they’ve even gotten to your website.
5. You can’t be found in Google
How do people find your site? Usually, it’s because Google turns you up as the result of a keyword search. This is where search engine optimization (SEO) comes in. If your site isn’t optimized, Google can’t find you, and if Google can’t, no one else can. No optimization, no traffic. No traffic, less business.
A properly designed WordPress website with fresh, compelling content and structured for SEO can go a long way in helping your site and your business be found in search rankings.
6. It doesn’t do anything
Your website shouldn’t be a static entity. High-performing sites are interactive. On interactive sites, visitors can sign up for events, sign up for a newsletter, comment on blogs, and fill out contact forms.
Just having your site there, taking up space, doesn’t do anything to engage visitors. It won’t draw them in or add them to your funnel. It’s a waste of an opportunity to build relationships with visitors who can become clients.
7. It’s just time
Websites are like shoes – they wear out and need to be replaced. But without them, you can’t go anywhere. If you’ve outgrown your site and it doesn’t fit you or your business any longer, it’s time for an update.
A good website is engaging, interactive and responsive, with clear navigation and calls to action that convince and convert. When your website isn’t performing up to your standards, take a hard look to see if it needs a reboot. It’s time for out with the old and in with the new, and your website is a good place to start.