Critical Elements of Website Design: Part I
Online visitors can detect poor website design within seconds. If your website shows them all the wrong signals, they’ll click the back button before you know it.
Visitors need confirmation within moments that they are on a legitimate, appealing site that offers them a service they’d be interested in. If they don’t get these signals, then they could lose patience quickly as they browse. Many will close the tab or hit “back” before they even get to this point.