Crafting Compelling Calls to Action

What are Calls to Action and Why Does Your Website Need Them?

Have you ever signed up for a newsletter on a website or downloaded a document you ended up never reading?

Well, you probably encountered an effective call to action or CTA for short.

While CTAs are ubiquitous on the web, not all of them are effective. Many small business websites lack a clear call to action, while others shout at you with competing offers.

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