From a business standpoint, a website is just the start. It’s after the website is up that the real work begins.
As your blog gets more popular, the cycle of “feeding the monster” begins. To maintain your business profile and keep visitors coming back, you must continue feeding your blog, social media networks, and email lists with more content than ever.
Content marketing is backbreaking. There are no two ways (or any way) around it. You either do it or you don’t. Your WordPress website becomes a tired set of files that don’t fetch you a thing if you ignore digital marketing.
It must be done. You have no choice.
That’s why there’s a need for optimization – everything you do on your WordPress website to ensure the work you put in leads to an output you desire.
In most cases, you’d desire relevant traffic, popularity, branding, engagement, and sales.
Here are a few WordPress plugins that can do just that for you: