What do MTV, UPS, Microsoft, Time Magazine, Forbes, BBC America, CNN Blogs, and Reuters have in common? Well, besides being big, international organizations?
WordPress powers each of those websites.
WordPress is at the core of over a quarter of the entire Internet. It’s a force to reckon with and it’s backed by a surge of popularity, a tight community, and an entire ecosystem of tools, plugins, specialist hosting services, themes, plugins, and related businesses.
More than 75+ major brands, celebrities, and famous websites also use WordPress to power their websites.
What does this tell you, the small business owner? WordPress brings all that power and jazz to the table, for both big and small business alike, for almost no cost.
Here’s why WordPress is our favorite platform for small business and non-profits. And more, why WordPress is the perfect fit for your business.
Keep your costs down
Shaun Quarton of the Torque Magazine summarizes it nicely:
Getting started with WordPress really doesn’t cost much. With some basic WordPress know-how, for just a few hundred bucks you can have a great looking website, fit for purpose.
What do you really need to get started?
– WordPress core: This is completely free.
– Hosting: Good hosts start at around $20-$30 per month.
– Domain: You can pick one up for less than $10.
– WordPress plugins: You can get most functionality for free, but most premium plugins cost anywhere from $10-$100. You probably won’t need more than a few, either.
Add Website development costs to the equation along with maintenance (you also have the option of DIY).
The costs to put up a good-looking, functional and performing website, really represent a small portion of your marketing budget compared to results.
If you can think it up, WordPress can deliver. The CMS platform is extremely versatile and can power anything from a one-page site to an enormous network of multi-site installation (Read: a network of blogs).
Employing the right mix of specialist website designs, plugins, and services can make anything happen with WordPress today.
You can use WordPress to run your small business website with 9 pages. Or you could use it to schedule bookings or appointments. Maybe you’d like to use WordPress as a real estate directory? Or a learning management system? A Job Board?
WordPress sites can play out in many different ways – as large or small as you need it – from churches to communities, from listing directories to e-commerce stores.
Plus, it can take whatever you throw at it. From 20 visitors a day to more than 2.4 billion visitors per month.
Google loves WordPress. The CMS is built for SEO and 80 to 90% of Search Optimisation is already done for you.
Add a few plugins, set up your website right, get an efficient (bloat-free) website designed, and you are good to go. With today’s demand for blogging, content marketing, social media presence, and a way for you to engage with your visitors, WordPress has it all.
Beyond basic setup and design, WordPress websites are also marketing-ready. What that means is that you can easily use tools, plugins, and scripts to boost your marketing efforts.
Include social media buttons where you need them to be? Check
Opt-in forms for email marketing? Check
Marketing automation? Check
Blogging? Built-in, and of course, Check.
You Own Everything
Earlier, I drew a meaty comparison between WordPress Vs DIY Website builders. While I do state that some of those website builders are good, there are a few limitations with particular website builders such as Weebly, SquareSpace, or Wix.
The biggest problem when you use any of those website builders is that you do not own any part of the website (except maybe your content, which is hard to migrate anyway).
Stop paying the bill and the website will go down.
WordPress, however, is open source and everything you create is yours to keep.
Easy to use
Whereas a normal HTML5 and CSS3 website would require you to dabble with a bit of code in order to make a simple content change, WordPress obviates the need for that completely. What this means for you, as a business owner, is that you do not need to depend on your web developer and wait for him/her to make changes.
You can write your own blogs and add pages with the intuitive, beginner-friendly WordPress author interface. Even if you are completely new to WordPress, the platform is as easy as using your email. In case you need help, there are tons of videos and other forms of content to bring you up to speed.
WordPress has truly revolutionised the website industry. If you are reading this, you are lucky to be a part of that revolution. Is your website powered by WordPress? What do you think? Tell me all about it.